Selling to Retail Stores

Are Trade Shows in Your Future?

Discover the Secrets behind having a success Trade Show!

We offered a greatly reduced version of this resource many months ago, but the NEW version is HOT, and now includes:

1. A list of Trade Shows by state and around the world, plus a bonus website to find more shows!
2. Pre-marketing and post-marketing tips that will position your business ahead of your competition
3. Find out the important items needed at a Trade Show (would you believe a stapler is on the list!)
4. Expectations you may not know about before exhibiting at your first show.

Here are some of the other informational topics and features of this eGuide:

•    What are wholesale-only “Trade Shows”?
•    The trade show business model (and how it differs from retail shows)!
•    How to determine success (the numbers)…Trade Show Exhibiting Secrets eGuide
•    Reasons to exhibit at wholesale shows!
•    Costs and fees (upfront, hidden, and incidental) and how to SAVE!
•    The REGISTRATION process (and timing)
•    How to choose a booth location (absolutely critical)
•    Adventures in pre-planning
•    Expectations and reality when you do your first show…
•    Building and designing your exhibit
•    Tips for exhibiting and operating your booth
•    Marketing:  Pre show, during the show and post show
•    Advertising opportunities AT the show
•    My TOP TEN marketing tips list
•    The future of trade shows

Find out more information (and more deals) about Trade Show Exhibiting Secrets!

Order your copy of Trade Show Exhibiting Secrets today:

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About Gift Rep Sandy

Gift Rep Sandy

Sales “repping”, or selling wholesale gifts for gift & gourmet manufacturers, was nothing I really planned, nothing I especially wanted to pursue, and something I would not have gravitated towards if circumstances and opportunity had not lead me in that direction.

I became an independent manufacturer’s sales representative virtually by accident.


Are you looking to build or expand your wholesale business more quickly, and don’t know where to go from here? 

Are you coachable?

Discover our popular “two-on-one” wholesale business coaching courtesy of our wife and husband team, dedicated to help take your business to the next level!

Wholesale Business Consulting


What Our Customers Say:   

"I have so much respect for Sandy Dell and the work that shhe does. She has truly paved the way and is an industry expert on getting products into retail and gift shops. I provide art rep services for a few local artists in the Seattle area where I live and the information that Sandy has provided has helped me as I work to get their artwork and other products into local retail shops." 
-- Nakeesa Frazier 
Although I ordered your ebook last year, it was only after this recent Christmas rush that I printed it out and read every word (except for the chapter about tradeshows).

Less than 10 day later, out of the blue I get contacted by a major wholesaler who's interested in placing a significant sample order with us.

Hows that for the power of attraction? :)

... In all seriousness though, after reading your selling to retailer ebook I got a much clearer idea on how to structure my wholesale pricing and have restructured all my prices from the ground up since reading it. Looks like I read that chapter JUST IN TIME!
  -- Martin Pavion



If you're looking for insider knowledge on how to work with sales reps for your product line, Sandy's eGuide is a must.


I wish I’d read it when I had my t-shirt line. It would have helped me to navigate and understand the world of sales reps better.


I really love the specific advice on how to find sales reps and how to exactly work with them to maximize sales.


It's not easy to find a sales rep that is a good fit, but Sandy manages to explain how it all works for maximum benefits to everyone involved.

--Andreea Ayers,